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Following the death of P.T. Barnum in 1891, James A. Bailey carried the Barnum
& Bailey Circus to new heights of popularity. The Greatest Show On Earth®
rode the rails on 85 railroad cars, employed more than 1,000 people, and
consisted of five rings and stages, plus the largest traveling menagerie
anywhere!
Meanwhile, as the 19th century was coming to a close, the Ringling brothers of
Baraboo, Wisconsin, were building a reputation of their own. Beginning their
tented circus in 1884, Alf T. Ringling, Al Ringling, Charles Ringling, John
Ringling, and Otto Ringling soon became known as Kings Of The Circus World. A
sixth brother, Henry Ringling, joined the show in 1886.
By 1887, the Ringling brothers' show was growing. The official title was
Ringling Bros. United Monster Shows, Great Double Circus, Royal European
Menagerie, Museum, Caravan, and Congress of Trained Animals.
In 1889 the seventh Ringling brother, A.G. "Gus" Ringling, joined the show,
which now had a seating capacity of about 4,000 as it played cities and towns
in Wisconsin and Illinois. Admission was 50 cents for adults and 25 cents for
children. The year also marked a first for the Ringlings, as they took to the
rails, becoming the 12th such circus to do so.
As time went on, the Ringlings' show grew bigger, and a series of business deals
enabled them to absorb some of their competition. In 1905, James A. Bailey sold
the Ringlings 50 percent interest in his Forepaugh-Sells Bros. Circus; Bailey
died in the spring of 1906, and the Ringlings subsequently purchased the other
50 percent from his widow for $100,000.
In 1907, the Ringlings finally purchased their largest competitor -- Barnum
& Bailey Circus -- after more than a year of discussion and negotiation.
Interestingly, the Ringlings were split in their opinions as to whether the
purchase ought to have happened: Otto and John wanted the deal to happen, while
Al, Charles, and Alf T. needed to be convinced. On July 8, 1907, the deal went
through and The Greatest Show On Earth® became the property of the Ringlings
for a price of $400,000.
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